Amanda Cuba has been appointed as Chief Operating Officer of RE/MAX of Southern Africa with immediate effect. Co-owner of Z-Capital Properties, a prominent black empowered company, which purchased a 45% share of RE/MAX of Southern Africa early in 2015, Cuba will be taking a more hands-on role in managing the company’s day-to-day operations and will focus on growing the brand’s market share in both currently tapped and uncharted territory.
Regional Director and CEO of RE/MAX of Southern Africa, Adrian Goslett, says that when Z-Capital and RE/MAX entered into their partnership last year, the end goal was for Amanda to play a pivotal role in the brand’s future endeavours by breaking into areas of the market that RE/MAX had previously not had market share in. “Amanda’s addition to the leadership team will add impetus to the fulfilment of the company’s goals and vision. We want to be remembered as a company and a brand that helps others achieve their hopes, dreams and desires,” says Goslett.
He notes that it is a priority for RE/MAX of Southern Africa to continue to grow its agent base and brand reach. “We currently have over 2400 agents working throughout the Southern Africa region and we have plans to increase that number to 3000 agents by 2018. In order to accommodate the growth, we will need to open more franchises throughout the region and expand our market share within the real estate industry. This requires having the right people in place to ensure the success of the brand’s vision moving forward. Our goal has been to assemble the finest, most experienced team for RE/MAX of Southern Africa,” says Goslett.
Cuba brings a wealth of experience and business knowledge to the table having successfully built and run several companies. “Not only will the focus be on growing the number of offices within the brand, but also assisting the existing franchises to operate at an optimum level, producing outstanding results. This will be done by fine tuning strategy, enhancing business practices where necessary and ensuring that each office has the resources, information and support they need to increase productivity and outsell their competitors. We want to continue to be the brand that offers the best services and benefits in the industry to its agents and franchisees,” says Cuba.
She says that one area that she wants to see growth in particular is the affordable housing sector. “Currently there are offices and agents within the brand that do sell homes that fall within the affordable housing band; however it is an area that can grow immensely. Considering the vast amount of South Africans who fall into this segment of the market, we are merely scratching the surface in this sector of the market could do a lot in growing our brand presence in this area,” says Cuba.
Goslett says that a lot of positive changes have taken place within the brand over the last year and a half. “In order to stay at the head of the pack we have to continue to pioneer and break new ground within the industry. With the changes and good structures that have been put in place to implement the new vision for RE/MAX, such as the appointment of Amanda as COO, the brand will continue to thrive and achieve exceptional results in the years ahead,” Goslett concludes.
