Why RE/MAX?

There are several reasons why some of the top agents in the industry decide to work with the RE/MAX brand, here are some of them:

CREDIBILITY GOES FAR

The influence of a brand cannot be bought or borrowed. – It is earned over time. At RE/MAX, you benefit from four decades of brand reputation built on leadership, innovation and integrity. Unite with it, and gain instant credibility in the market.

THE WORLD IS SHRINKING

When you become part of a network that’s in over 100 countries, you receive worldwide brand presence and cross-border capabilities competitors can’t touch.

What does this mean for you? It means clients interested in international opportunities can come to you, which can mean more potential business.

BE KNOWN

At RE/MAX, you benefit from literally millions of Rands locally and billions of dollars spent on promotions spanning from yard signs and outdoor advertising to TV, print and social media.

As an agent, this will help to create a potent presence in the consumer space and invite industry recognition

FOSTERING GROWTH

Anything can be accomplished with the right set of tools, which is why RE/MAX provides agents with a powerful, fee-free lead generation system. Along with communication resources, comprehensive, online education and more - much more.

LIVE YOUR VISION

You’re the expert in your market, so the control stays with you. You set your objectives and determine how to handle everything, but you’re not in it alone. You receive support services that help you stay ahead.

HOME TO HIGH-PRODUCERS

Motivated agents who are focused on their success are drawn to the RE/MAX brand.

And when continuous improvement shapes the heart of a culture, excellence often follows. Great people, great attitudes and great results - it’s a compelling combination.

PREPARED FOR ANYTHING

To stay on top of today’s business landscape, you need quality education. Which is why RE/MAX offers agents proven training programmes that are exclusive to those within the brand. Programmes that are guaranteed to increase your sales within the first 100 days on being it and give you an edge over the competition.

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What is the RE/MAX Brand to you?

These are comments we’ve heard over the last 20 years, and they’re simply not true.

1. “You can only join them as an independent contractor.”

2. “At that company, they eat their young. You’re left to fend for yourself.”

3. “More like Feemax than RE/MAX.”

Let's set the record straight and give you the lowdown:

1. It is true that RE/MAX was founded on the 100% commission model, where the agent gets to earn the full commission on a transaction and then pays back a service fee for services provided by the franchisee. Over time though the model has evolved to accommodate all types of commission packages and levels of experience, allowing an agent to join at a level they feel comfortable and an office to provide appropriate services.

2. At RE/MAX, we certainly don’t leave agents to fend for themselves. Just take a look at the extensive training programs provided that are all geared around making the agents more productive and we have the sales performance numbers to back that up. These are the types of comments you’ll hear from competing franchises that fear to lose their top agents or from low-producing agents who do not have definitive goals, plans and strategies to execute at a peak level.

3. The best way to dispel the ‘Fee Myth’ is by way of a simple example.

EXAMPLE:

Joe sells a house for R1,000,000. The commission total is R50,000. The three offices below are a traditional agency (50/50 split), High Commission agency (80/20 split) and RE/MAX.

 

 

Traditional

High Comm

RE/MAX

Gross Comm

R50 000

R50 000

R50 000

Less split to office/service fees

R25 000

R10 000

R3 250

Less estimated fixed fees

 

 

R4 000

Agent earnings

R25 000

R40 000

R42 750

 

Even in this simple example, the RE/MAX office scenario is more favourable. The counter argument is always that in the traditional model, the agent’s advertisements and telephone calls are paid for by the office. One would have to consider whether that so-called value is worth over R25,000.

Even in an office with a ‘high comm’ model, RE/MAX is still a more favourable option. In addition, what value does the ‘high comm’ office provide, other than the commission structure? Do they offer ongoing training, lead generation, brand recognition and mentorship to their agents?

Look what happens when Joe sells two houses. RE/MAX Fixed Fees are capped per month.

 

Traditional

High Comm

RE/MAX

Gross Comm

R100 000

R100 000

R100 000

Less split to office/service fees

R50 000

R20 000

R6 500

Less estimated fixed fees

 

 

R4 000

Agent earnings

R50 000

R80 000

R89 500

 

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What does RE/MAX provide you?

At RE/MAX, we want our agents to have the edge over the competition and be successful in establishing themselves as the best in the industry. To help our agents on their path to achieving their hopes, dreams and desires, we put in place some training programmes and support structures to make the road a little easier.

As an RE/MAX agent, here are some of the benefits:

RE/MAX CRM

The Customer Relationship Management System is a comprehensive system designed to help agents keep track of their client network. Aside from being a database of contact information, the CRM will remind the agent of special dates such as a client’s birthday or property anniversary. Other features include property matchings on contacts, an active log that records communication with clients, and statistics on any email sent through the system.

Any Items of Value created by the RE/MAX Marketing team will be automatically loaded to the CRM so that agents can send them on to their clients, ensuring that they remain top of mind.

RE/MAX Resource Centre

The Resource Centre is the brand hub, where all information, training, and brand-compliant marketing material is available for the franchises and agents to use at will. It is constantly updated with the latest marketing material and tools to ensure that each office has access to the resources they need to run a successful RE/MAX franchise.

RE/MAX Fusion

Fusion is a management software solution that allows agents to view and manage their listings in one place. Agents can check a listing status, edit information, filter and print reports. Fusion also allows agents to collate and manage all their enquiries, and capture and track all their deals.

RE/MAX Mainstreet

A hub for everything RE/MAX, Mainstreet is a member-only site that features an array of services and resources such as RE/MAX news, logos, events, marketing material, products and more.

RE/MAX University

At RE/MAX, we believe that the more you learn, the more you can earn. RE/MAX University (RU) offers industry-leading education in all areas of real estate. Through RU, you can take designation courses for ABR, CDPE, CLHMS and more. For a quick motivational or educational boost in under five minutes, there are hundreds of Quick Hit videos available. There is also access to in-depth training by top educators such as Brian Buffini and Tom Ferry. RU training is available 24/7, where you want it – mobile device, TV or computer.

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What's most rewarding about your job?

These are comments we’ve heard over the last 20 years, and they’re simply not true.

1. “You can only join them as an independent contractor.”

2. “At that company, they eat their young. You’re left to fend for yourself.”

3. “More like Feemax than RE/MAX.”

Let's set the record straight and give you the lowdown:

1. It is true that RE/MAX was founded on the 100% commission model, where the agent gets to earn the full commission on a transaction and then pays back a service fee for services provided by the franchisee. Over time though the model has evolved to accommodate all types of commission packages and levels of experience, allowing an agent to join at a level they feel comfortable and an office to provide appropriate services.

2. At RE/MAX, we certainly don’t leave agents to fend for themselves. Just take a look at the extensive training programs provided that are all geared around making the agents more productive and we have the sales performance numbers to back that up. These are the types of comments you’ll hear from competing franchises that fear to lose their top agents or from low-producing agents who do not have definitive goals, plans and strategies to execute at a peak level.

3. The best way to dispel the ‘Fee Myth’ is by way of a simple example.

EXAMPLE:

Joe sells a house for R1,000,000. The commission total is R50,000. The three offices below are a traditional agency (50/50 split), High Commission agency (80/20 split) and RE/MAX.

 

 

Traditional

High Comm

RE/MAX

Gross Comm

R50 000

R50 000

R50 000

Less split to office/service fees

R25 000

R10 000

R3 250

Less estimated fixed fees

 

 

R4 000

Agent earnings

R25 000

R40 000

R42 750

 

Even in this simple example, the RE/MAX office scenario is more favourable. The counter argument is always that in the traditional model, the agent’s advertisements and telephone calls are paid for by the office. One would have to consider whether that so-called value is worth over R25,000.

Even in an office with a ‘high comm’ model, RE/MAX is still a more favourable option. In addition, what value does the ‘high comm’ office provide, other than the commission structure? Do they offer ongoing training, lead generation, brand recognition and mentorship to their agents?

Look what happens when Joe sells two houses. RE/MAX Fixed Fees are capped per month.

 

Traditional

High Comm

RE/MAX

Gross Comm

R100 000

R100 000

R100 000

Less split to office/service fees

R50 000

R20 000

R6 500

Less estimated fixed fees

 

 

R4 000

Agent earnings

R50 000

R80 000

R89 500

 

Read more
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